Google’s tracking practices are under scrutiny once again. A recent study from Trinity College, Dublin, has revealed that Android devices start collecting user data as soon as they are powered on—without explicit consent. This tracking happens through pre-installed Google apps using cookies, identifiers, and other hidden data collection methods.
How Does Google Track You?
The study highlights that even if you never open these apps, data tracking continues. The Play Store and Play Services are among the culprits, silently storing user information. Unlike Chrome’s cookie tracking, where users can opt out, this hidden data collection offers no clear way to disable it.
What Data Is Being Collected?
Researchers found that Google collects data such as ad interactions, device identifiers, and usage patterns. These details remain stored even after a factory reset, proving that the tracking mechanisms are deeply embedded into the Android system.
Is There a Way to Opt Out?
Unfortunately, the study suggests that there is currently no direct way to stop this tracking completely. Unlike SafetyCore, which sparked privacy concerns recently, this type of data collection remains active with no opt-out options.
What You Can Do to Protect Your Privacy
- Disable Ad Personalization: Go to Google Account settings and turn off ad tracking.
- Use Privacy-Focused ROMs: Custom Android ROMs like LineageOS may offer better privacy controls.
- Avoid Google Services: Consider alternatives for apps like search, email, and cloud storage.
- Use VPNs and Privacy Tools: VPNs and privacy-focused browsers can help minimize data tracking.
Final Thoughts
While Google promotes user privacy, this new study suggests otherwise. The key takeaway? Users should stay informed and take proactive steps to protect their data. Until Google provides a clear opt-out, limiting exposure to its tracking mechanisms is the best course of action.